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The circular economy is an industry that is pretty much down-home. Bins and containers need to be supplied, waste has to be collected and transported to treatment facilities where the raw materials are recovered and recycled. Non-recyclable materials have to be transformed into energy and any residual substances disposed of. None of this can be described as “rocket science” in the world of high technology. And yet a technical revolution is looming in this business as well – namely a digital revolution.
Digitisation is making an impression
It was simply a question of time as to when the digital processes would find their way into the recycling sector. Digital platforms offering a quick and simple way for customers and service providers to come together have been used in other industries for a good while now. They have revolutionised the way people and companies do business with one another. The first steps have now been taken in the recycling sector as well. There are two types of platform here: recycling platforms for the classic waste management business for both B2C and B2B and platforms that act as marketplaces for selling recycled raw materials such as paper, plastic film and metal.
Digital platforms will gradually take over the task of organising the network of suppliers and customers. One of the biggest advantages of such digital marketplaces is that they can, theoretically, give an unlimited number of customers real-time access to a large selection of products and services. And this is where Redooo comes into play. This new digital app covers the whole acquisition process – from the invitation to bid, all the way through to the billing stage. There are no complicated websites to look through which means people do not have to spend time searching around for what they want. The automated processes guarantee impartiality and there is great potential here to grow efficiency as the customers looking for a specific service are directed straight to the companies able to provide it. Customer enquiries are dealt with on the platform as on a marketplace. The company that acts the fastest gets the job. This means greater flexibility for the customers – they get their skip or service delivered on the exact day they need it.
The customer really benefits here as it is demand that determines the business, not the offerings of the individual providers. Redooo is absolutely impartial throughout. Customer enquiries are sent to all of Redooo’s partners at the same time and with the same conditions. Which means it is not one particular service provider that wins but the business which is the fastest and most cost-effective.
The advantages for the partner firms are obvious. There is no registration fee and no costs whatsoever for the acquisition. The digital processes mean less work and fewer costs and can help ensure that vehicles, drivers and skips are deployed more efficiently. What’s more, there is no danger of companies not getting the money owed to them as Redooo handles the payment with the customers. Redooo’s partners are sent an automatically generated credit note by email as soon as the service has been provided and confirmation sent via the app. This quick digital process creates a win-win situation for Redooo’s customers and partners alike.
The project is developing really well. The system currently works as a B2C service app but this will soon be extended to include B2B business with its own customer portal. Redooo has also gone international. The app has been available in Turkey since 01 September. Preparations are underway for it to be activated in other countries as well.