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Many people are well aware of just how important new media has become nowadays. Smartphones and laptops are a normal part of our daily lives. Our interest in the more “traditional” forms of media is falling rapidly as we turn to new media to find the information we need. Special so-called blogs are becoming more and more popular. One blog in Germany stands out from the crowd as it is one that should interest many of us: wertstoffblog.de, a blog all about recyclables. Many of the subjects looked at by the bloggers are ones that are extremely important for our company’s present and future business – and very much in keeping with our company slogan: “Working for the future”.
A small but top class team of authors have made it their task to use wertstoffblog.de to make the recycling sector more understandable and more transparent. They have, therefore, been writing about a wide range of topics – from how the public handles recyclable materials, to questions regarding resource policies, all the way through to criticising the current state of the ‘Dual System’, the scheme used in Germany to collect waste packaging. wertstoffblog.de has been exploring some new and interesting horizons. A piece has also been written about increasing recycling rates, a discussion that has been long overdue. As is usual with such sites, the bloggers give their own personal opinion of the subject they are writing about. The well-known journalist and blogger from Hamburg, Doreen Brumme, for example, has been writing about her experiences with the world of recycling as a consumer and mother of four.
Those browsing through wertstoffblog.de will almost automatically find themselves clicking onto another exciting online project that presents a host of facts about the upcoming recyclables law. wertstoffgesetz-fakten.de aims to provide all those interested with as much information as possible about the progress being made towards drawing up this law. This site provides access to a number of detailed studies as well as to many documents concerning the legislative process. One of the site’s highlights is its page of short interviews with politicians, representatives of NGOs and scientists who each give their own personal opinion about the recyclables law. The website is rounded off by a timeline which documents the process and is updated on a daily basis. The editorial team neither comments nor evaluates the information that is uploaded onto the site. Their job is simply to collect the data, organise it and then upload it for everyone to access. The only people able to comment on the content are the site’s users. It is, therefore, making the legislative process far more transparent, a far cry from traditional lobbying activities and one that is unprecedented in Germany.
Everyone is welcome to join in: the site’s editor, Dr Frank Freimuth, and his team look forward to hearing from all those interested in taking part. E-Mail