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For two days, the Lippe Plant and its head office in Lünen were transformed into a professional photoshoot location. Occupying centre stage: modern truck drivers and their most important partner, their truck.
There are a number of explanations why there is a shortage of professional lorry drivers. Besides demographic change, the boom in the logistics sector and the lack of training opportunities, two of the main reasons why such a small number of young people wish to become truck drivers are changing social values and, to a certain extent, the profession’s negative image. REMONDIS employs a large number of qualified truck drivers. In order to ensure that they continue to have drivers in the future, many companies within the group are training young people in this profession. That though is not all. REMONDIS is now starting a major campaign to promote the company both as an employer and as a training company.
Three active supporters: Klaus Borawski (Lünen branch), Holger Pohl (Bochum branch) and David Werking (Münster branch)
“We feel it is very important to stress the fact that the drivers at REMONDIS are experts in their field, have specialist know-how and perform important tasks,” explained Vanessa Mauthe from the head office’s HR department in Lünen. “This campaign not only aims to make people more aware of the fact that REMONDIS employs truck drivers but – and this is its primary goal – to focus on the advantages of working as a truck driver at our company,” Vanessa Mauthe continued. REMONDIS truck drivers are not long-haul drivers. They have regulated working hours and it is very rare indeed if a driver has to cover distances of several hundred kilometres a day.
A further goal of the campaign, which officially begins at the beginning of 2015, is to ensure that uniform recruitment measures are implemented by the REMONDIS Group companies in their efforts to find new drivers, no matter where in the country they may be. “This is the only way to achieve brand recognition and this will benefit all the companies within the group over the long term,” said Alexa Dierks, also a personnel officer in Lünen, summing up just how important the campaign is.
The models at the photoshoot were genuine REMONDIS truck drivers from REMONDIS Region West. “We were surprised that so many colleagues volunteered to take part and would like to thank them all very much for supporting our campaign,” concluded Alexa Dierks. A set of images will be put together to create an advertising kit which can then be used for designing adverts (for example for putting on the sides of trucks), flyers, posters, roll ups etc. All the REMONDIS companies will be able to access this kit and use it for their various requirements.