CASUL is an industrially produced, synthetic product that is manufactured by REMONDIS using a patented process it developed itself. This ”high-tech white mineral” is in high demand in a wide range of sectors. No matter whether it is used by the paper, paint or construction chemicals industries or for fire prevention measures, CASUL helps companies to reduce the amount of organic additives they need. Moreover, the special features of this product are in keeping with some important megatrends.
Megatrends have a huge influence on both society and the economy. In the best case scenario, they can lead to a discernible change in consumer behaviour which, in turn, can bring about a positive and sustainable change to our way of life. Two of the consumer trends of the future are ‘neo-recycling’ and the growing demand for products to be absolutely safe.
Neo-recycling focuses on sustainable production methods. Whereas recycling has had a slightly negative image in the past as it has been associated with waste, there is a growing trend to turn ‘shabby to chic’. Besides helping to conserve our planet’s natural resources, the goal of neorecycling is to take a product and give it a unique character which reflects both sustainability and quality. CASUL scores points in all these areas as this synthetic mineral is only produced from secondary raw materials – primarily from the sodium aluminate ‘ALUMIN HQ’, a recycled product from REMONDIS. As CASUL substitutes the extremely rare primary raw material, ettringit, the product embodies the ”shabby to chic” trend and makes an important contribution towards conserving natural resources. This is not, however, the only way it protects the environment. It is also odourless and biodegradable and enables many industries to manufacture products without the use of harmful biocides, preservatives or softeners.
CasuBlanca, a non-toxic wall paint produced using CASUL, fulfils the highest standards and is also particularly suitable for allergy sufferers.
CASUL is also absolutely at one with the megatrend for healthy and safe products. Today, one of main demands of modern industrial societies is to be able to ”lead a healthy life”. CASUL helps this demand to be met as its production processes focus on safety and purity. CasuBlanca, an ecologically safe wall paint produced using CASUL, is not only a high quality and remarkably white product with an extremely high covering capacity. It is also particularly suitable for allergy sufferers – something completely unique among wall paints. ECARF (European Centre for Allergy Research Foundation) has confirmed that CasuBlanca is a completely safe product by awarding it its quality seal which allergy sufferers look for to find suitable anti-allergy products and services. The FDA (Food and Drug Administration) certificate for the food industry has also been issued for the product – a further example, therefore, of just how safe it is. This certificate is handed out by the US authorities, the FDA, to protect public health.
With its group of CASUL products, REMONDIS has shown once again just how important sustainability and safety are when it comes to manufacturing its own products. REMONDIS is, therefore, already taking on the responsibility today for the megatrends of the future.