Sustainability and sustainable development are not only the focus of REMONDIS’ business, they are also an incentive for it to do more. All this has been documented in the company’s new sustainability website. This latest online project presents the measures and in-house guidelines implemented at REMONDIS to promote sustainable development and takes a wider look at the subject, for example, at how it is perceived by society as a whole and its future prospects. Its primary goal is to provide the user with a wide range of facts about this interesting and highly topical subject.
The aim of the website is to be both informative and entertaining, with much attention being put on it being intuitive and user friendly. Users can, for example, choose between skim reading the content by clicking on different motifs to reveal short texts or calling up more detailed information. Elaborately designed charts have been placed throughout the site which can also be downloaded. The users’ experience is further enhanced by the site’s full-screen and responsive design which has been optimised for desktop computers and tablets. The whole website can, of course, be viewed via smartphones.
“We wanted to create an information platform that is as detailed as possible but still easy to understand.”
Pia Rohlmann, REMONDIS Marketing
The sustainability website project was designed and developed with all of the REMONDIS Group’s companies in mind. The coordination work needed beforehand to set up the website was, therefore, extensive. The task was, after all, to pool together the information contributed by the 750+ business locations in 33 countries to create a clear overview. ‘Clear’ here primarily means user friendly as Pia Rohlmann, responsible for all sustainability matters in the corporate communications department at REMONDIS, pointed out: “We wanted to create an information platform that is as detailed as possible but still easy to understand. Which is why we deliberately decided not to use the classic subsections of ecological, economic and social sustainability but a structure that more closely reflects the lives of those using the website.”
One website – Five sections
Acting // Living // Inspiring // Fostering // Sharing
More than just an advertisement
The website is not just about documenting the way REMONDIS promotes sustainability in its various fields of business. The final section – the fifth chapter “Sharing” – demonstrates this perfectly. Here, users can find a wealth of background information – for example how German, European and global sustainable development strategies have changed over the years, some interesting facts about the efforts being made to curb global warming and the SDGs.
Even the other chapters, however, that directly involve REMONDIS take a look at the bigger picture. “The idea behind this website was to show what is happening at REMONDIS at the moment as well as to take a look into the future. Just one example here is the presentation of the Cradle to Cradle design concept which is calling for products to be designed so that absolutely all of their components can be recycled,” explained Johanna Spinn, head of marketing and corporate communications at REMONDIS. In fact, this statement also perfectly describes what REMONDIS is aiming to get across with its new website – that sustainability is not a state but an ongoing process.
The informative charts – for example REMONDIS’ network of plants and facilities – can be downloaded as a PDF